From January 2025 until the beginning of summer, Maxima will partially close the Pärnu XXX store for renovation and expansion to give it a completely new look and concept. In the process, the store will evolve into a diverse shopping center that, alongside Maxima, will accommodate several other well-known brands familiar to Pärnu residents. Furthermore, the shopping center will continue to feature the well-known Euroapteek pharmacy, Kika pet store, and Hesburger.